123: A Conversation with Brant Couch

Bill Auxier, Ph.DPodcastLeave a Comment

Brant Couch is President of HealthSure, where he provides leadership for business development, programs and strategic account management. HealthSure is the program manager for RHIA, the Rural Hospital Insurance of America. For nearly 15 years Brant has worked closely with community hospitals to develop new and better ways to ensure their success.

“Leadership is one word, and that word is grit.”

Brant grew up in a small town in Central Texas, about an hour North of Austin. He is a fifth generation Texan, and most of his family is still resides in the area. Brant’s mom was a school teacher and his dad had a small insurance business. The Couch family was very involved in the community. In fact, Brant’s dad was mayor.

Brant majored in accounting at Texas State University, and upon graduation, went to work for Ernst & Young as a CPA. Along the way, he interned at a local hospital in the accounting department and worked part-time for the Texas Senate. After eight years with Ernst & Young, he was recruited by his father to help grow his independent insurance consulting and brokerage firm called HealthSure. 14 years later, HealthSure is a national firm that specializes in a program developed for rural hospitals in their hospital associations.

Brant has been married for 17 years. He and his wife have two beautiful daughters, ages 14 and 11.

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