259: The Tipping Point

Bill Auxier, Ph.DPodcastLeave a Comment

Oftentimes we feel like we cannot make a difference. We say to ourselves, “I’m only one voice. How can I make a difference? I work at a little hospital in the middle of nowhere, who’s going to listen to me” I’ve heard numerous rural health leaders say that or something similar. Yet I know firsthand that one voice can make a big difference.

“Small things make a big difference.”

~Bill Auxier

Malcolm Gladwell’s book, The Tipping Point: How Little Things Can Make a Big Difference, explains how trends in behavior, marketing, or business have a ‘magic moment’ when they rapidly spread like an epidemic. He calls this moment the ‘tipping point.’ I thought it was appropriate to revisit this book with its epidemic analogy and the idea that little things can make a big impact.

Rural Health Leadership Radio was created to share rural health leadership best practices at no cost. Each week, we have a different rural health leader as a guest sharing what works, what they have tried that didn’t work, and the unique approaches they are implementing.

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